Baubiru Roastery is a visual identity project for a coffee roastery brand. The design begins from the meeting point between coffee, sea, aroma, and local memory. Its visual language draws references from maritime culture, flowing waves, the Wallace Line, Sulawesi landscape, and the quiet ritual of drinking coffee. Blue becomes the main atmosphere, carrying the sense of water, depth, and calm movement. Through hand-drawn lines, textured patterns, and character illustrations, the identity builds a world called the Bauniverse, where each character represents a different personality of coffee. The project does not only shape a logo or graphic system. It creates a sensory identity where aroma, place, and imagination meet in one visual language.